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HTML电子邮件完全手册（from EmailLabs）【2007-04-27】

本篇类别：【Research Reports】

（The Complete Guide for Creating HTML Emails: Technical and Design Best Practices）

You've invested time designing an appealingBlocked image screenshot in Outlook HTML email – but here's the bad news: if your email is mostly graphics, half of your recipients only see broken images. That's not how to make a good first impression!

What's to Blame?

  • 69% of recipients view emails in the preview pane

  • 50% of recipients automatically block images

What Does This Mean to Me?

  • Only the top 2-4 inches of your email are viewable in the preview pane

  • If your main offer is in an image and it's blocked – there is nothing to click

If you rely heavily on graphics, don't scrap your HTML email template yet. Rethink your email template design.

We provide the latest email marketing technology, and advise marketers how to fix email rendering challenges:

  • Contextual Best Practices - Step-by-step tips embedded in our email application

  • EmailAdvisor integration – see how your email looks before you send it

  • On-Demand Consulting – expert advice when you need it

Download "The Complete Guide for Creating HTML Emails: Technical and Design Best Practices" (PDF, 1.5 MB)

Source: EmailLabs

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