Before Applying, Check Out the Blogs【2004-10-03】
GARY FELDMAN was vice president of strategic planning at 141 Worldwide, a Manhattan marketing and advertising agency, when he received an e-mail message last spring from HotJobs.com listing opportunities that might be of interest to him. Although he rarely gave such notices a second glance, he said, a position as director in the New York office of the marketing research and consulting firm Cheskin caught his eye. He followed a link to the company's Web log, or blog, and read the job description.
"It wasn't typical, it was cool," Mr. Feldman said. "It sounded like the person who wrote it really knew what the job was and understood the business. It was written by someone you would want to talk to."
The blog entries of others at Cheskin intrigued him. "I got the sense this was a company where the employees really enjoyed their work," said Mr. Feldman, who was hired in June. "If I had not read the blog I doubt I would have applied."
2004-10-11後記:這是紐約時報職場版(Job Market)的一篇故事,topku針對重點做了翻譯,感謝他跟大家分享!
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